Privacy Policy & Terms of Service

Contents

1. Who We Are

This website is operated by Increable Ltd, trading as Flowtrust.io, a digital marketing and business automation agency working exclusively with contractors and trade businesses based in London, England.

For any questions about this policy or your personal data, contact us at: hello [at] flowtrust.io

2. Privacy Policy

We take your privacy seriously. This policy explains what personal data we collect, why we collect it, how we use it, and what rights you have under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2.1 What data we collect

When you use this website or contact us, we may collect:

• —Your name, phone number, and email address
• —Your business name and the nature of your trade
• —Details of any enquiry or message you send us
• —Basic usage data (pages visited, time on site) via analytics cookies, but only with your consent

2.2 How we use your data

We use the data you provide to:

• —Respond to your enquiry and discuss how we can help your business
• —Set up and deliver the services you have agreed to with us
• —Send occasional updates about our services (you can unsubscribe at any time)
• —Meet our legal and contractual obligations

We do not sell, rent, or share your personal data with third parties for marketing purposes.

2.3 Our legal basis for processing

• —Legitimate interests: to respond to your enquiry and provide the services you requested
• —Contract: to fulfil the terms of any service agreement between us
• —Consent: for optional communications and analytics (which you can withdraw at any time)
• —Legal obligation: where we are required to process data to comply with the law

2.4 How we store your data

Your data is stored securely on servers located within the United Kingdom and European Economic Area. We use industry-standard measures to protect it from unauthorised access, disclosure, or loss.

We retain personal data only for as long as necessary for the purpose it was collected, or as required by law, typically no longer than 6 years after the end of a client relationship.

2.5 Third-party services

We use the following third-party services to operate this website and deliver our services:

• —Resend (email delivery for contact form submissions)
• —Google Analytics (website analytics, consent only)
• —WhatsApp via Meta (direct communication when you message us)

Each of these services operates under its own privacy policy and data processing terms. We have data processing agreements in place where required by UK GDPR.

2.6 Cookies

We use a small number of cookies. Strictly necessary cookies are set automatically to make the website function correctly. Analytics cookies are only set after you give your consent via our cookie banner. You can withdraw consent at any time by clearing your browser cookies.

2.7 Your rights

Under UK GDPR, you have the right to:

• —Access the personal data we hold about you
• —Request correction of inaccurate data
• —Request erasure of your data (the 'right to be forgotten')
• —Object to or restrict how we process your data
• —Receive your data in a portable format
• —Withdraw consent at any time (where consent is our legal basis)

To exercise any of these rights, email us at hello [at] flowtrust.io. We will respond within 30 days.

3. Terms of Service

These terms govern the relationship between Increable Ltd (trading as Flowtrust.io) and any individual or business (“the Client”) who engages our services. By engaging us you agree to these terms.

3.1 Our services

We provide two categories of service to London-based contractors and trade businesses:

• —Digital marketing, including Google Ads management, local search, and website design
• —Business automation, including smart tools, scheduling systems, document automation, and quote/invoice workflows

The specific scope, deliverables, and pricing for any engagement will be agreed in writing before work begins.

3.2 Results guarantee and payment terms

Where we offer a results-only arrangement, the specific measurable outcomes (e.g. number of qualified leads, hours saved per week) will be defined in your service agreement. If those agreed outcomes are not achieved within the specified period, no fee is payable for that period.

For any services not covered by a results guarantee, payment terms will be set out in the service agreement. Invoices are due within 14 days of issue unless otherwise agreed in writing.

3.3 Client responsibilities

To enable us to deliver results, you agree to:

• —Provide accurate information about your business, services, and target customers
• —Give us access to any platforms, accounts, or tools required (e.g. Google Business Profile, ad accounts)
• —Respond to requests for input, feedback, or approval within a reasonable time
• —Notify us promptly of any changes that may affect the delivery of services

3.4 Intellectual property

Upon full payment, you own all deliverables we create specifically for your business, including website designs, written content, and automation workflows.

We retain ownership of any proprietary tools, templates, or systems we develop independently, even where these are used to deliver your services. We grant you a non-exclusive licence to use these for as long as your service agreement is active.

3.5 Confidentiality

Both parties agree to keep confidential any non-public information shared in the course of our working relationship. This obligation continues for two years after the end of any service agreement.

3.6 Limitation of liability

We will always act with reasonable skill and care. However, we cannot guarantee specific outcomes from digital marketing or automation (except where explicitly covered by a results guarantee). We are not liable for any indirect, consequential, or loss-of-profit damages arising from our services.

Our total liability to you in any twelve-month period is limited to the total fees paid to us in that period.

3.7 Termination

Either party may terminate a service agreement with 30 days' written notice, unless otherwise agreed. Where a results guarantee is in place, no fees are payable for any period in which agreed outcomes were not delivered. Any work completed and approved prior to termination remains payable.

3.8 Governing law

These terms are governed by the laws of England and Wales. Any disputes will be subject to the exclusive jurisdiction of the courts of England and Wales.

3.9 Changes to these terms

We may update these terms from time to time. The current version will always be published on this page, with the “last updated” date shown at the top. Continued use of our services after any update constitutes acceptance of the revised terms.